#Socialites On November 10th, Spotify launched My Top 5: The Weeknd Projects, an interactive in-app experience that invites users to select their top 5 favorite The Weeknd projects, and then share on social media.
Loosely timed to the 10th anniversary of Trilogy, The Weeknd’s famed album from 2012 that gathered all three of his 2011 mixtapes—House of Balloons, Thursday, and Echoes of Silence—into one remastered package, fans of The Weeknd can celebrate his entire collection of work in a playful and engaging way by easily arranging their favorite projects into a shareable visual graphic.
Here’s how it works:
- Please ensure your mobile app is up to date with the latest version available in the App store.
- Visit https://spotify.com/top5 on your mobile device.
- Select your favorites: The experience will present The Weeknd’s projects and allow you to select your 5 favorites, and then drag and reorder them in the visual display, creating your definitive favorites.
- Share with your friends: You will then receive a personalized, digital card with your selection to share and discuss on social media.
My Top 5: The Weeknd Projects is the second iteration of Spotify’s interactive experience after seeing massive success with the launch earlier this year with rap music heavyweight Kendrick Lamar