Photo Credit: Olivia Pierson
Mars The Label is officially staking its claim in Los Angeles. To celebrate its massive U.S. expansion, Founder and CEO Arianna Ajtar hosted an exclusive, star-studded VIP event in Beverly Hills, bringing together an elite circle of fashion insiders, long-time brand supporters, and Hollywood tastemakers.
The high-energy evening served as the ultimate showcase for Mars The Label’s latest drop, SUB//ZERO, which launched on September 29. Setting the dress code for party season, the “Mars Girls” pulled up serving serious looks in the collection’s signature sculpted silhouettes, statement faux furs, and rich autumnal textures.
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A Milestone Decade of Fashion
The guest list was packed with heavy hitters, including Natalie Halcro, Olivia Pierson, Yris Palmer, Barbie Blank, Aaliyah Mendes, Asia Monet Ray, Heather Sanders, and many more.
This significant move to Los Angeles coincides with the brand’s milestone 10th anniversary. After opening its dedicated U.S. warehouse in July and showcasing an impressive second season at Miami Swim Week, the Beverly Hills event solidifies Los Angeles as Mars’s next key market. This moment is particularly special for Ajtar, who started her empire from her family home in Manchester a decade ago and has transformed it into a globally recognized fashion powerhouse.