New York Fashion Week officially got underway with one of the week’s most exclusive events as CLD PR hosted its fourth annual invite-only rooftop celebration at ModernHaus SoHo.
Among those in attendance were Muni Long, Asia Monet, Coco Rocha, along with an influential mix of tastemakers, fashion insiders, content creators, and industry leaders who helped kick off the week in style.
Presented by Burlington, the event also celebrated the launch of the retailer’s new “House of Burl” campaign, offering guests an exclusive preview of the brand’s fall fashion and accessories before they hit stores.
Burlington Debuts ‘House of Burl’ During NYFW
Making its New York Fashion Week debut, House of Burl showcased affordable fall fashion designed to encourage shoppers to embrace their own personal style rather than following social media trends.
Guests also explored collections from more than 25 fashion, beauty, wellness, and lifestyle brands throughout the afternoon.
Fashion labels including Pink Palm Puff, Baby Gold, Teddy Blake, Atelier Solana, Pure Cashmere NYC, AVIDLOVE, EKOUAER, Young Fabulous & Broke, and HEYS showcased apparel, handbags, accessories, and travel essentials.
Beauty, Wellness and Luxury Experiences Take Over the Rooftop
Beauty lovers had plenty to explore with activations from COLAB, UMAY, Buff City Soap, Evian Facial Spray, NOYZ, and Nassif MD Skincare.
Attendees received a wellness recharge as Tru Niagen and Niagen Plus offered on-site NAD+ IV treatments to help them feel energized between shows, previews, and events during New York Fashion Week.
Luxury resale destination Luxe Du Jour added excitement with a designer handbag giveaway featuring coveted luxury brands, while Possmei kept guests refreshed throughout the afternoon.
Even four-legged companions joined the festivities, thanks to Brutus Broth, which offered premium wellness products for dogs.
A Downtown Fashion Week Destination
Set against Manhattan skyline views from JIMMY SoHo, guests enjoyed cocktails, light bites, networking opportunities, and first looks at emerging brands expected to make an impact this season.