Charlamagne Tha God Launches Black Effect Podcast Network With iHeartMedia!
Charlamagne Tha God continues to make major moves! The popular radio host has inked a partnership with iHeartMedia to launch the Black Effect Podcast Network, which will be anchored by his own syndicated radio show “The Breakfast Club.” That’s right!
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The venture is set to become the world’s largest podcast publisher dedicated to Black listeners and voices in Black culture, according to iHeartMedia. Curated by Charlamagne, the Black Effect Podcast Network will debut this fall with a total of 18 podcasts on iHeartRadio and other podcast platforms. As Variety notes, other creators in the Black Effect Podcast Network will include social justice activist Tamika Mallory, attorney and TV host Eboni K. Williams, and comedian-actress Jess Hilarious. In addition to all of this, iHeartMedia and Charlamagne also have agreements to bring other podcasts to the Black Effect Network, including “Drink Champs,” All The Smoke,” and “The 85 South Show.”
The 42-year-old said in a statement, “Our goal is to shift the narrative from Black creators signing transactional deals, to instead forming legacy partnerships that build generational wealth while allowing each creative to have an equitable stake in their future,” Charlamagne said in a statement. “As a long-time partner of iHeart, it’s an honor to make history with them.”
He added, “Blackness has an immediate, culture-shifting effect on everything,” he added. “Blackness controls the cool. Blackness is the culture, but Black Voices are not monolithic. The only way to appreciate the diversity of thought and experiences in Black culture is to build a platform for those voices to be heard.”
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