Cécred officially landed in 90 Space NK stores across the UK and Ireland on September 22, marking the brand’s very first international retail expansion since it launched back in February 2024. And in celebration of the big move, Queen Bey the forever-iconic Tina Knowles, held an exclusive event in London for the UK debut.
RELATED: Ice Spice Kicks Off NYFW With Fragrance Launch Party for Debut Scent “In Ha Mood”
Videos captured by beauty influencer @maytahmi shows Bey looking every bit the moment deserved, wearing Harris Reed Look 2 from the designer’s Spring 2027 “Loud Whispers” demi-couture collection, which had just debuted days earlier at London Fashion Week. We’re talking a strapless corset with a deep sweetheart neckline, sharply cinched waist, and pointed panels sculpted right around her curves, with a sheer jacquard skirt trailing dramatically behind her. Bey topped it off with a high side ponytail and voluminous curls, just gorgeous.
Miss Tina stood beside her looking just as beautiful rocking a graceful white floral lace set with a collared top and matching wide-leg trousers.
This mother daughter bond has been the backbone of this brand from day one, and it shows every single time they step out together.
But this wasn’t just about the fits. Beyoncé took the stage to speak directly to what this launch means, and the love for her UK fans came through loud and clear.
Earlier she also spoke on what inspired her connection to the UK in the first place, telling Vogue Business, “Throughout my years performing in the UK, I’ve seen the most beautiful diversity in people, hair types, and hairstyles.”
Tina, who built her legacy as a stylist and salon owner long before Cécred was even a thought, made it clear this expansion is personal. “Throughout my career as a stylist, salon owner, and traveling on global tours, I have seen first-hand how important it is to have products that are tested and deliver results for all hair types and textures, no matter where you are in the world,” she said. She didn’t stop there either, adding, “Inclusivity and accessibility are at the heart of our brand and we are so happy to bring this approach to the UK with Space NK, introducing even more people to the rituals and innovations that make Cécred so exceptional.”
The UK now sits as Cécred’s second-biggest market outside the US, right behind the brand’s massive Ulta Beauty rollout stateside last year, which was Ulta’s largest-ever haircare partnership. This London launch also brought something new to the table, Temple Oud Hair Perfume, Cécred’s first fragrance drop, described as a rich, woody floral scent made to work with your hair’s own chemistry.
This is business, beauty, and legacy all wrapped in one, with Bey and her mama standing shoulder to shoulder proving that family built empires can absolutely go worldwide.