Twitter is set to roll out a “Paywalled Video” feature, which will allow its users to charge followers money for access to their videos. According to Gizmodo, the company, which plans to roll out the add-on in the coming weeks, will allow people to post their content (including adult videos) on the platform and can price access to their videos up to $10.
Of course, Twitter will be taking a percentage of those earnings, but it’s just one of many new changes the firm’s new CEO, Elon Musk, is said to be bringing to the social media app platform in an effort to make Twitter profitable following his $44 billion acquisition last week. An internal email, per the Washington Post, told staffers, “When a creator composes a tweet with a video, the creator can enable the paywall once a video has been added to the tweet.”
Twitter is working on a pay-per-view video feature
“…The feature would probably be used at least partly for adult content…”
Looks like Only Fans has competition https://t.co/uQw8SpntEl pic.twitter.com/EmcJpP2tVG
— Matt Navarra (@MattNavarra) November 2, 2022
When the feature launches, it will have preset prices, meaning that content creators will not be able to charge excessive amounts, to begin with, but that could change depending on how well “Paywalled Video” fares in the early stages after being implemented. Gizmodo notes that Twitter would undoubtedly be a direct competitor with OnlyFans, the subscription service which gained astounding exposure in 2020, where users are said to be making hundreds of thousands — if not, millions — a year by sharing freaky adult content for their subscribed users who pay on a monthly or annual plan.
As previously revealed, Musk is also currently working on rolling out an update this month pertaining to the new subscription service for its verification badge. Those who use Twitter will soon be able to pay $8 a month for a verified badge next to their tag, along with a string of features, which include uploading longer videos to their tweets, having priority in tweet replies, mentions, and search, and the ability to post long audio clips.
It’s unclear if the updated verification service will offer other features down the line, but the aforementioned list has so far been confirmed by Musk.
On the surface, turning Twitter into OnlyFans might *seem* more promising than charging users $100 a year for a dumb blue tick by their name. But I feel like the money made selling skin would be wiped out by the money lost as advertisers flee. https://t.co/VwtJzPVqHo
— Joe Hill (@joe_hill) November 2, 2022
As previously reported, Musk is reportedly running an internal inspection on his staff at Twitter as sources say he plans to fire those who can’t keep up with his demanding assignments, with some employees having slept at the office just so that they can finish their task before reaching the CEO’s deadline.
Musk has already fired several executives and plans to lay off many other staffers; particularly those who are not able to keep up with his pace.