New year, new venture! Papoose is kicking off 2023 with some major moves as he’s named the Head of Hip Hop for TuneCore, the leading development partner for self-releasing artists.
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An announcement shared last week revealed that Papoose has been tapped as the Head of Hip Hop for the company. TuneCore allows an artist to maintain ownership of their masters in addition to keeping 100 percent of the payout their music makes. He said his own experiences in the music industry led him to work with TuneCore, and becoming an independent artist helped pivot his music career.
The rapper will lead the company’s Artist Ambassador Program for Hip Hop and Rap, scouting emerging talents, supervising artist education and career advice workshops, and acting as a brand advisor for TuneCore’s latest programs and technology launches.
“For my whole career, everyone has known what I stand for: independence. For me, being in this position with TuneCore where I can directly contribute and help other self-releasing artists on the come up is like magic. I understand what it’s like to be in the studio, to be on the road, to chase your dreams as an artist, and I’m excited to help up-and-coming artists make their dreams a reality.”
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TuneCore’s goal is to put the artist first and the ability to work for themselves, not for a record label. Additionally, artists are given the freedom to launch their music on all social media platforms for free. They also have a flat fee for unlimited releases for artists based on their career goals, and TuneCore pays all revenue to artists to labels.
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CEO Andreea Gleeson said in a statement that she hired Papoose based on his experience and expertise in the industry.
“When hiring executives I look for expertise and experience. Papoose’s years of hustling and success in the industry make him uniquely qualified to advise Hip-Hop artists because he’s been in their shoes, he understands what they’re going through and he knows first-hand what works.”
The company also introduced royalty splits, relieving artists of the burden of dividing royalties and giving them more time to work on their music. It will also foster a collaborative environment for artists to form a community. Selected TuneCore artists will be given early access to split, and the company will seek additional feedback to ensure that it meets their needs.
MAJOR NEWS: TUNECORE NAMES PAPOOSE AS HEAD OF HIP-HOP🗣️We are excited to officially congratulate @Papooseonline on being named Head of Hip-Hop at TuneCore! pic.twitter.com/IbQFM3sDWw
— TuneCore (@TuneCore) January 24, 2023
TuneCore distributes music to over 200 countries and regions with local teams in the United Kingdom, Germany, France, Belgium, The Netherlands, Italy, Brazil, Mexico, Nigeria, South Africa, India, Japan, Thailand, The Philippines, and Singapore.