Kanye West is calling out athleisure brand adidas again, telling them to “stop doing your moves to hold me back, our partnership is done.”
RELATED: Kanye West Seemingly Rekindles Relationship With Adidas CEO Bjørn Gulden After Previous Drama
As we previously reported adidas officially terminated their partnership with Kanye West and immediately stopped ”all payments” to him and his Yeezy brand in October 2022 — this after the rapper and entrepreneur shared some anti-Semitic comments on X (then-known as Twitter).
On Tuesday (January 7), Ye took to his Instagram to call out his former big-name partner and said, “When you google Yeezy.com the adidas site comes before the Yeezy site. Members at adidas, stop doing this. Stop doing your moves to hold me back. Our partnership is done. You’re a 60-billion-dollar company that froze my accounts. Now I’m back on my feet (no pun intended) and I’m not going to stand for this (no pun again).”
Ye continued, “I did phenomenal work for you guys and because I stood up for myself y’all tried to intimidate and oppress me. Everyone remembers I had major issues with adidas because of design theft and oppression before “the tweet.” He continued, “Side note: y’all know Jerry [Lorenzo, founder of Fear of God] was corny and disloyal for doing work with adidas after the way they handled things. I still showed up to his show, that was a copy of my Hollywood Bowl show, being the so-called ‘bigger man,’ but I’m never doing that again for no one.”
He added, “It’s Yeezy over everything. Everyone that ever took a picture next to me that had their own clothing lines and agendas, everyone knows they was acting like they were my friends to promote they weak a** fake Yeezy lines. They never wanted to truly work for the king. They wanted to use the king, get paid more than they would get paid anywhere else, be a yes man, and be happy for any time I didn’t accomplish what ‘we’ were working towards.”
Kanye West continued to fire off, “Now, they[’re] banished. NO MORE HUGS. Yeezy over everything. I’m not here as a platform for anyone else. I am here to dominate as I always have. The Yeezy 20 dollar price is burning the game to the ground leaving only Yeezy left. Everyone knows the costs in luxury fashion are way marked up. I should have never even wore those Prada glasses.”
Ye added, “The Yeezy.com site made 100 million dollars last year and that was with it only being up for 6 months. I took the site down for 6 months to get control over my Shopify accounts. People wanted to make me believe that I couldn’t do this on my own. We sold over a million pairs of pods and I’ve been working on ten other styles for the past 2 years, It’s Yeezy for the people. Everything else was in the way.”
#Socialites, be sure to check out the post below, then leave us your thoughts in a comment after!