IKEA has set up a virtual store inside Roblox, offering players the opportunity to earn money while gaining work experience. The pay rate is £13.15($16.78) per hour.
RELATED STORIES: Flavor Flav Pulls Up To Red Lobster And Orders Whole Menu Amid Bankruptcy
The experience offers players the chance to explore IKEA’s unique career approach, as reported by IGN. Applicants can apply until June 16; the game update will launch on June 24. However, only ten applicants will be selected for paid shifts, and the virtual employees will assist customers, work in different sections like the Showroom and Bistro, and get promotions for their hard work. In a statement, IKEA said they are excited to be the first brand to launch paid work on Roblox to bring their unique approach to careers to life.
“At IKEA, there is no set route to career progression. Our co-workers can change roles, switch departments, and grow in any direction they choose, both in the game and in the real world. There are many ways to learn and grow at IKEA, and that’s what IKEA on Roblox is all about,” said Darren Taylor, IKEA’s Country People and Culture Manager.
RELATED STORIES: SVU Star Mariska Hargitay Becomes Real-Life Hero, Reunites Lost Child
Additionally, players have chances to get perks from their work as an IKEA employee:
“Alongside the paid co-workers, the broader Roblox community, gamers and IKEA fans alike will be able to work, explore and experience the virtual world of IKEA on Roblox.They can venture to IKEA’s famous Swedish Food Market and Bistro and serve up endless amounts of meatballs or stop over at the various showrooms and use famous IKEA products to organise the space – say hello to HEMNES heaven. All with the chance to win exclusive IKEA UGCs.”
The innovative program is reportedly available for players in the United Kingdom, but other players from around the world had their own opinions regarding the virtual job: