Over the last several years, the landscape of the modern music industry has changed substantially. In decades past, if an artist wanted to get noticed by record label executives, their only option was to play live shows and hope for a lucky break at the end of a long road of toil. However, as digital platforms and social media have become increasingly integrated into modern society, that shift has been for the better.
Garnering an audience is now more accessible than ever for musicians, even before they sign with a record label. Through platforms such as TikTok, artists can hone their craft and find an audience of their own in unprecedented ways, often leading the industry to pursue them rather than the other way around. This is precisely what is happening with vaultboy, as the TikTok success story is now singing with a major record label.
Vaultboy’s Origins
Vaultboy, the viral pop sensation behind “everything sucks,” has officially signed with Broke Records, a digital-first independent label founded by Andre Benz and Brandon De Oliveira. His TikTok track, “everything sucks,” clearly struck a chord with audiences around the globe, and now, through teaming with Broke Records, he is looking to dig even deeper and deliver even more cathartic and rewarding listening experiences for fans.
“When I first discovered vaultboy’s music, I was immediately struck by his raw talent and genuine connection with his audience,” said Andre Benz, CEO and Co-founder of Broke Records. “He’s built something remarkable independently, a deeply engaged community that relates to his honest songwriting and authentic voice. At Broke, we sign artists and partner with visionaries who already understand the digital landscape. Vaultboy embodies everything we look for: incredible music, compelling storytelling, and an entrepreneurial spirit that matches our own.”
Broke Records’ Accomplishments
Broke Records is a digital-first label supporting authentic, independent artists. By paying close attention to trends and breakthrough success stories across the digital landscape, the label’s team has cultivated a growing roster of viral success stories, all of whom, like vaultboy, have established a connection with listeners and demonstrated their ability and ambition.
Broke recently earned artists a spot on Spotify’s Global Top 50 chart and was recognized on Billboard’s 2025 Indie Power Players list. The label’s roster includes Sevdaliza, $NOT, bbno$, ZHU, glaive, sosocamo, and Marino, and has accumulated over 15 billion streams on Spotify alone in the past year.
Why Broke Records
While many different labels came knocking after the success of “everything sucks,” vaultboy opted to go with Broke Records for a particular reason.
“Broke Records feels like home. Andre and Brandon have built something unique; a label that understands the way artists connect with fans today. They’re not trying to change or control what I do; they want to amplify it. After building my career on my own terms, I needed partners who respect that journey and can help me reach the next level without compromising my artistic vision.”
Mining New Depths
Vaultboy’s emotional depth and genre-blending pop sensibilities align perfectly with Broke’s mission to empower culturally impactful artists through innovative marketing and compelling storytelling. His influences, including Lauv, Billie Eilish, and Jon Bellion, shape a sound that appeals to diverse audiences while remaining distinctly personal.
“We’re in an era where authenticity wins,” concludes Brandon De Oliveira, COO and Co-founder of Broke Records. “Vaultboy’s fans don’t just stream his music; they connect with his story. That’s the kind of artist relationship that transcends algorithm changes and platform shifts. We’re thrilled to support vaultboy’s next chapter.”