Elevating Brand Value and Boosting City Economies Through His Global Influence
In the spring of 2024, the luxury market was stirred once again as RIMOWA, the renowned luxury luggage brand, announced the king of Mandopop, Jay Chou, as its latest global brand ambassador. This partnership aligns Chou with other global icons like football sensation Kylian Mbappé, BLACKPINK’s Rosé, and Formula 1 ace Lewis Hamilton, in a … Read more