LuLu LoveBottom, the adult content creator and burlesque performer known off-stage as Lucas Drake (also reported as Hunter Hardin), has passed away. He died September 7 at just 31 years old.
According to a spokesperson from the Los Angeles Police Department, officers got the call around 11:22 in the morning on September 7 and responded for what they’re calling a death investigation. The department has not labeled the case as suspicious. The Los Angeles County Medical Examiner confirmed Drake’s death is tied to that case.
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What’s got people shook is the final post LuLu left behind. Just before he passed, he shared a message to his Instagram that read, in part, that he loved his followers and was sorry he couldn’t make it to the end, closing it out with “Goodbye forever.” Friends who knew him say the post came after he’d been dealing with heartbreak, and in the comments, someone who identified as his best friend shared that LuLu’s roommates broke down his door and got paramedics there, but it was already too late.
LuLu built a real following, pulling in over 30,000 people across Instagram and X, where he pointed fans toward his OnlyFans page. But before he ever stepped into adult content, he was a burlesque performer, a craft he fell in love with at a ballroom event out in the Phoenix area about five years back. That stage is where LuLu really found himself.
The tributes have been pouring in nonstop. Cleodora Productions, the burlesque outfit LuLu performed with and called his “burlesque mom,” remembered him as one of the sweetest, softest souls they knew, saying his energy lit up every room and every stage he touched. That kind of love speaks to how deep his impact went beyond the content he was known for online.
Before all of that, LuLu had a whole other life. He was a state champion high school athlete who played both football and crew, and he stayed a sports fan for life, always keeping up with stats on ESPN. In interviews, he talked openly about using athletics as an escape from a chaotic home life growing up, and later, about living with depression. He carried that honesty into his burlesque work too, once explaining that performing let him bring his masculinity and femininity together on stage in a way that felt true to who he was.
Right now there’s no official cause of death that’s been made public, and the investigation is still considered open.
If you or anybody you know is going through it and struggling, please don’t sit with it alone. You can call or text 988 anytime, day or night, to reach the Suicide & Crisis Lifeline. Real people who care are on the other end. Rest easy, LuLu.