Ulta Beauty is the latest brand under fire and apologizing for being tone deaf. The company, favored by all beauty influencers, is sparking some anger online after mistakenly referencing late designer Kate Spade’s suicide by hanging in their recent promo for her products.
Despite the company apologizing for their tone deaf promo, this particular oversight might not be too easily forgiven.
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Ulta Beauty Sends Tone Deaf kate spade Promo Email
This past weekend, the brand sent out emails to its newsletter subscribers and immediately caught backlash over the contents of the email.
While trying to promote a new 3 piece Kate Spade gift with any $50 online purchase, the brand shared an email with a subject line that read, “Come hang with Kate Spade *double pink heart emojis.*
The gift set included a white Kate Spade Fragrances pouch, along with a roll on body fragrance oil and a normal perfume spray bottle.
Kate Spade’s Suicide By Hanging
Now, the company became under fire after subscribers realized the insensitive subject line included the word “hang,” strangely referencing the cause of death of the famed fashion designer.
Back in 2018, Spade hanged herself in her New York City apartment. Spade’s housekeeper is the person who found her lifeless body. Nearby, she left a note behind for her daughter, telling the then-13-year-old that it was not her fault.
Customers Call To Boycott Ulta Beauty
While some customers and online users, and even some former employees of the brand, are calling for a boycott of the company, they have since released a statement, apologizing for the oversight.
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Ulta Apologizes For Kate Spade Controversy
The company said:
“In an email we recently sent featuring the kate spade new york brand of fragrances, a very insensitive choice of words was used and for that we are very sorry. We have the utmost respect for the kate spade brand and the joy it brings to the beauty and fashion industries.
At Ulta Beauty, our teams are human, and this was truly an error with no intent to do harm. We are keenly aware that May is Mental Health Awareness month. Mental health is a very serious and important issue in this country, and not something we would ever take lightly. We are working internally to ensure something like this never happens again.
To the Spade family and to our kate spade brand partners, we are deeply sorry – and to our guests, we apologize for this upsetting mistake. Simply put, this is below our standards. Thank you for understanding as we strive to do better..”
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