On February 27, True Religion curated an intimate, invite-only dinner celebrating Chase B and the release of his Be Very Afraid mixtape.
The exclusive evening brought together cultural tastemakers and collaborators, including London on da Track, Dreezy, Lady London, and Ro James, alongside True Religion’s creative partners. “The dinner was held at MainRó in Hollywood, as True Religion gears up for their upcoming Spring 2026 drop.
LOS ANGELES, CALIFORNIA – FEBRUARY 27: General view at Flight Club by Silver Air Private Jets, True Religion and Lamborghini celebrate Chase B.’s mixtape Be Very Afraid at MainRo on February 27, 2026 in Los Angeles, California. (Photo by Jerritt Clark/Getty Images for Silver Air Private Jets and True Religion)
Presented by Luxury Powerhouses
The evening was presented by True Religion in collaboration with Flight Club for Silver Air and Lamborghini.
LOS ANGELES, CALIFORNIA – FEBRUARY 27: Guests wear True Religion at the Flight Club by Silver Air Private Jets, True Religion, and Lamborghini celebrate Chase B.’s mixtape Be Very Afraid at MainRo on February 27, 2026, in Los Angeles, California. (Photo by Jerritt Clark/Getty Images for Silver Air Private Jets and True Religion)
“The dinner marked a cultural moment ahead of True Religion’s upcoming Spring ’26 campaign rollout. Rather than simply announcing a collection, the brand is building an atmosphere around it
LOS ANGELES, CALIFORNIA – FEBRUARY 27: True Religion gift bags at Flight Club by Silver Air Private Jets, True Religion and Lamborghini celebrate Chase B.’s mixtape Be Very Afraid at MainRo on February 27, 2026 in Los Angeles, California. (Photo by Jerritt Clark/Getty Images for Silver Air Private Jets and True Religion)
A Strategic Cultural Rollout
LOS ANGELES, CALIFORNIA – FEBRUARY 27: Lamborghinis outside Flight Club by Silver Air Private Jets, True Religion and Lamborghini celebrate Chase B.’s mixtape Be Very Afraid at MainRo on February 27, 2026 in Los Angeles, California. (Photo by Jerritt Clark/Getty Images for Silver Air Private Jets and True Religion)
True Religion appears to be leaning deeper into music, nightlife, and creative communities as it repositions for Spring 2026.
By aligning with Chase B., a DJ and producer known for shaping modern hip-hop soundscapes, the brand signals that its next chapter is rooted in culture, not just clothing. The guest list reinforced that message.
LOS ANGELES, CALIFORNIA – FEBRUARY 27: NikkiMarz, Founder of The Concrete Group, Chase B. and Leslie Smith, Director of Marketing at True Religion attend Flight Club by Silver Air Private Jets, True Religion and Lamborghini celebrate Chase B.’s mixtape Be Very Afraid at MainRo on February 27, 2026 in Los Angeles, California. (Photo by Jerritt Clark/Getty Images for Silver Air Private Jets and True Religion)
Hosting the event at MainRó in Hollywood further elevated the aesthetic. The venue is known for its upscale atmosphere and intimate vibe, making it a fitting backdrop for a campaign moment that blends exclusivity with cultural credibility.
