Playboy Names Cardi B First-Ever Creative Director In Residence! “Creators Today Deserve
To Feel Safe In Their Creativity And Sexuality”
Cardi B secures another bag! This Thursday it was announced that Playboy will be naming the rap star as their first-ever creative director in residence.
That’s right! Cardi will provide artistic direction across co-branded fashion and sexual wellness merchandise collections, digital editorial, experiential activations, and more. In addition to this, the entertainer will serve as the Founding Creative Director and a founding member of Playboy’s upcoming creator-led platform, CENTERFOLD.
In a statement Cardi said, “It is a dream come true to officially join the Playboy family. I can’t believe this is real.” said the 29-year-old. “For as long as I can remember, I’ve felt connected to Playboy. It’s truly the original platform for uncensored creativity and I’m inspired by its incredible legacy of fighting for personal freedoms. I have so many ideas already – I can’t wait!” Cardi B continued, “I’m also excited to launch our new creator-led platform, CENTERFOLD. Creators today deserve to express themselves freely and unfiltered. They deserve to feel safe in their creativity and sexuality. And they deserve to own their future. This is what CENTERFOLD is all about. For all those creators out there doing bold, revolutionary, truly culture-shifting things, come join me.”
While speaking about the star, Ben Kohn, Chief Executive Officer of PLBY Group said,
“Cardi B is a creative genius and we are absolutely thrilled and honored to bring her immense talent and creative vision to Playboy,” said Ben Kohn, Chief Executive Officer of PLBY Group. “Through her unapologetic commitment to free expression, her dedication to lifting up artistic voices and her celebration of sex and body positivity, Cardi is the embodiment of the Playboy brand. I can’t wait to see what Cardi and our team develop together with our merchandise design, development and distribution capabilities and our best-in-class content production. I also can’t think of a better creative visionary to partner with us on the launch of CENTERFOLD. CENTERFOLD will revolutionize the creator economy just as PLAYBOY magazine shook up the publishing industry nearly 70 years ago – and Cardi is the perfect shepherd into this new era.”
Playboy and Cardi B’s co-branded merchandise collections will continue to expand Playboy and PLBY Group’s rapidly growing fashion and sexual wellness businesses.
Socialites, are you excited for this? let us know in the comment box below!