Oop! After years of threatening users who share their logins, the new Netflix password sharing crackdown is here and is going to cost U.S. users an additional $7.99 per month.
RELATED: Netflix Testing New Feature To Crack Down On Users Sharing Passwords
Back in March 2021, we first shared that Netflix was testing a new feature to crack down on users who shared their passwords with family and friends.
At the time, the streaming platform threatened that they had begun to roll out a new feature to stop those who do not own an account from using the borrowed users’ login, thus forcing them to sign up for their own subscription account.
RELATED: Netflix Cracking Down On Password Sharing By Adding New Fee For “Sub-Members” Outside Of Household
Some users at the time reported that their screens had begun to read, “If you don’t live with the owner of this account, you need your own account to keep watching.” A Netflix spokesperson confirmed the new feature and said, “This test is designed to help ensure that people using Netflix accounts are authorized to do so.”
Then in March 2022, we reported that Netflix had continued to work on their password sharing crackdown feature by adding a new fee for “sub-members” outside of the household. The streaming platform took to their website and posted their announcement.
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It read, “We’ve always made it easy for people who live together to share their Netflix account, with features like separate profiles and multiple streams in our Standard and Premium plans. While these have been hugely popular, they have also created some confusion about when and how Netflix can be shared.”
The company added, “We recognize that people have many entertainment choices, so we want to ensure any new features are flexible and useful for members, whose subscriptions fund all our great TV and films. We’ll be working to understand the utility of these two features for members in these three countries before making changes anywhere else in the world.”
RELATED: Netflix Is Reportedly Testing New Feature, Charging $2.26 Per Month For Password Sharing
Then a month later, we reported that the company had taken a major hit after reportedly losing 200,000 subscribers in the first quarter of the year. We learned that the streaming company had fallen to 221.64 million subscribers, meaning they were down about 200K subs from what they reported at the end of the fourth quarter; this marked the first time they’d ever seen such a major decline.
Then in July of 2022, we reported that Netflix was again testing another new feature pertaining to password sharing. It was learned that they would be charging $2.26 per month to share logins in Argentina.
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The fee was called an “extra homes” fee and would be applied to accounts that streamed through a TV or another device located outside the main household. The fee was reported at $2.99 for those in Dominican Republic, Honduras, El Salvador and Guatemala.
At the time, Netflix stated, “Beginning August 22, 2022, if your Netflix account is being used on a TV outside of your home, you will need to pay an extra $2.26 per month for each extra home. You will only be charged when you or someone who uses your account chooses to add an extra home—this fee will NOT be automatically charged.”
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Netflix Password Sharing In U.S. Will Now Cost An Additional $7.99 Per Month
Now, as of May 2023, for customers in the U.S., it is now reported that users who share their logins will now face an additional $7.99 per month for doing so. This is a 50 percent markup on the current $15.49 standard plan, and is more than double the price of the $6.99 standard plan with ads.
On Tuesday (May 23), a blog post was published to the Netflix website and it in-part read, “A Netflix account is for use by one household. Everyone living in that household can use Netflix wherever they are — at home, on the go, on holiday — and take advantage of new features like Transfer Profile and Manage Access and Devices.”
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