Leaked Memo Confirms September Launch Of Travis Scott & McDonald’s Collab
As rumors circulate, a newly leaked memo confirms the September launch of a Travis Scott and McDonald‘s collab — the first of a series to soon be announced! The rumors and memo leak arrive after the fast-food chain’s Super Bowl LIV commercial, “Famous Orders,” which featured different trays of items ordered by your favorite celebrities. The orders of Kanye West, Kim Kardashian West, Whoopi Goldberg, Magic Johnson, and more were displayed.
While reports haven’t confirmed too much about the partnership — like if there’ll be specific merch, Happy Meal toys, Travis’ own McMeal or his own “McMillions” Monopoly campaign — in the memo, obtained by Business Insider, McDonald’s US chief marketing officer Morgan Flatley wrote, “From his impossible-to-get Nike sneaker line, to a cereal collab with General Mills that sold out in 30 seconds, to a record-setting virtual concert series inside Fortnite, Travis Scott is the definition of big in culture.”
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Continuing, he says, “Beyond this, he is a true fan of McDonald’s and our craveable, iconic food. He will resonate and spark excitement with our youthful multicultural customers, and has a few surprises to delight our crew and ensure they are part of the excitement.” Confirming there will be more celebrity collabs, Flatley adds, “Travis is the first in a suite of big celebrities that resonate across segments and are true fans of our food and our brand. We can’t wait to share the rest of the lineup… in due time.”
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Press play below to see the “Famous Orders” commercial, then leave us your thoughts in a comment via Yappa after
https://youtu.be/_bO5mf8MQ7Y
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