Google worked with multi-hyphenated artist and entrepreneur Keke Palmer to create a film that transformed a remixed version of the iconic 90s single “100% Pure Love” by Crystal Waters (just shy of the original song’s 30th anniversary) and directed by Andre Muir, it includes 12 Black-owned businesses, 25 Black-owned brands and 50+ individual products from across the country.
Google has partnered with the US Black Chambers, Inc. to reimagine Black Friday as Black-owned Friday to inspire and encourage consumers to shop their values and support Black-owned businesses this holiday season.
Check out g.co/blackownedfriday to shop Black-owned Friday and support 100% Black-owned businesses.