Jay-Z Speaks on Having Bad Bunny Headline the Super Bowl Halftime Show
Bad Bunny just locked down one of the biggest opportunities in music: the halftime show for Super Bowl LX in 2026. Roc Nation, the NFL, and Apple Music dropped the bombshell that the Puerto Rican icon will own the stage during the Dallas Cowboys and Green Bay Packers matchup on Sunday, Sept. 28.
He even blessed fans with a slick Instagram video, chilling on top of a goalpost on the beach while “Callaita” played in the background.
“What I’m feeling goes beyond myself,” Bad Bunny said in a statement. “It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture, and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.”
Jay-Z, the brains behind Roc Nation, stood proud after the announcement: “What Benito has done and continues to do for Puerto Rico is truly inspiring. We are honored to have him on the world’s biggest stage.”
For more on cultural moments in music, check out our coverage of Rihanna’s Super Bowl Halftime Show performance.
Why Jay-Z Backed Bad Bunny for the Super Bowl Halftime Show
Jay-Z’s co-sign wasn’t just business. Roc Nation has been running the Super Bowl halftime show since 2019, curating lineups that shake the culture. From Shakira and Jennifer Lopez to Dr. Dre’s star-studded show, the picks always speak to history and the moment.
This time, Jay-Z bet on Bad Bunny because of what he means to Puerto Rico and the global Latinx community. With reggaeton, trap, and Caribbean sounds taking over mainstream charts, Jay-Z wanted the halftime show to reflect a global culture that’s been holding it down for decades.
It’s not just about hits. Bad Bunny’s artistry, activism, and presence push boundaries. Jay-Z knows the halftime stage isn’t just lights and fireworks — it’s legacy.
Super Bowl LX: What to Expect from Bad Bunny’s Halftime Show
Super Bowl LX is set for Sunday, Feb. 8, 2026, at Levi’s Stadium in Santa Clara, California. With Bad Bunny headlining, expectations are sky-high.
Fans can expect a performance packed with reggaeton heat, cultural pride, and possibly some surprise guest appearances. Considering his El Choli residency in San Juan had legends like Marc Anthony, Arcángel, and Jowell & Randy, don’t be shocked if he brings the same magic to the NFL’s biggest night.
And with Jay-Z overseeing, this will be more than a concert. It’ll be a moment that stamps Latin music permanently in the halftime history books.
Bad Bunny’s Journey to the Super Bowl Stage
This moment hits during a monumental year for Bad Bunny. He dropped his latest album, Debí Tirar Más Fotos, back in January. Then, in July, he kicked off a groundbreaking 31-show residency at the iconic El Choli arena in Puerto Rico, wrapping up in September with a finale streamed globally on Amazon Music.
That residency brought heavy hitters like Marc Anthony, RaiNao, Ñengo Flow, and Arcángel to the stage, proving once again that Bunny is both an innovator and a connector.
Jay-Z acknowledging him at this point in his career shows the respect Bunny has earned. His music isn’t just hits — it’s storytelling, legacy, and a soundtrack to a generation.
Bad Bunny’s Global Tour Plans and Why the U.S. Isn’t on the List
After Puerto Rico, Bad Bunny is gearing up for a world tour. He’s hitting the Dominican Republic, Costa Rica, and Mexico this November and December. Then, in 2026, he’ll carry the wave to South America, Australia, Asia, and Europe.
Here’s the twist: there are no U.S. dates on the schedule. Bad Bunny made that call himself, citing fears that ICE could target his concerts. Instead of risking it, he’s saving his U.S. return for the biggest stage of all — the Super Bowl.