Months after announcing the ending of IGTV videos for creators, Instagram is ending temporary pay for instream videos.
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In April, Instagram announced that it would primarily focus on reels, long-form videos, shopping, and other new additions to the platform. CEO Adam Mosseri said the platform wanted to shift its focus to videos to compete with TikTok and Youtube Shorts. The change was made to meet the demands of the competitive market. However, it was soon discovered that creators would no longer receive payments for their in-stream videos.
We’ve noticed this change on our platform as Instagram sent us a notification claiming they are sending final payments in October.A similar situation happened when eligible creators would receive payments for tagging products for the new affiliate program, but Instagram stopped the program two months after its launch.
Changes are coming to video on Instagram 📺
At Instagram we’re always trying to build new features that help you get the most out of your experience. Right now we’re focused on four key areas: Creators, Video, Shopping and Messaging. pic.twitter.com/ezFp4hfDpf
— Adam Mosseri (@mosseri) June 30, 2021
“We want to make Instagram the best place for creators to earn a living by partnering with brands. To do this, we are focusing on Instagram’s Creator Marketplace – a singular destination where brands and creators can more easily build content partnerships – and ending the current test of Instagram onsite affiliate,” said a Meta spokesperson.
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Due to the constant changes, more creators are taking their endeavors to TikTok or Youtube since there haven’t been any changes to their monetization programs. Even casual users are switching to video-focused platforms since Instagram has yet to fix their chronological feeds.
I really wish IG would just go back to being about pictures in chronological order and leave the reels to TikTok
— Blending Queen (@SkyeAsiyanbi) August 17, 2022
Dislike that IG isn’t in chronological order. I legit don’t see my friends posts until like 2 or more days later then I feel weird liking a pic so late haha they gotta fix that
— RCHRD Ace (@Richard2Dope) August 15, 2022
in case you didn’t know, if you click the ig logo and then select ‘following’ from the menu it will show you all the posts just from people you are following in chronological order, newest to oldest! pic.twitter.com/zXSk1rsfvR
— parker ⎊ 65 (@uriesvinyls) August 20, 2022