Facebook Buys GIF Company Giphy And Will Plan To Integrate It With Instagram!
Socialites, get into this! According to CNBC citing Axios, Facebook has purchased the GIF company Giphy for $400 million and will now work towards integrating that massive library with Instagram. That’s right!
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Facebook made the big announcement this Friday that it is acquiring the animated-picture platform. Facebook explained that they want to integrate Giphy into the IG app “so that people can find just the right way to express themselves.”
Now, Facebook has used Giphy’s API on Instagram, the Facebook app, and WhatsApp. However, the social media giant now plans to further integrate its library of animated pictures into the Instagram experience. Many Instagram users have been encouraging Instagram to fully implement this feature on the platform for years and it looks like they will finally get what they want!
As many know, companies like Slack and Twitter have built Giphy into their apps. Even Apple uses some Giphy images for its GIF feature in iMessage. But as of right now, it is unclear if Facebook will those relationships to keep Giphy primarily on Facebook’s apps.
Meanwhile, Instagram did say in a tweet that third parties will still be allowed to use Giphy images.
“People will still be able to upload GIFs; developers and API partners will continue to have the same access to GIPHY’s APIs, and GIPHY’s creative community will still be able to create great content,” Vishal Shah, vice president of product, said in the news release.
Further details on the integration have not been shared yet. But until then, let us know your thoughts on this in the comment box below!
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