Disney Plans To Build Residential Neighborhood In California
Looks like Disney is building a new division to formulate entire residential communities, starting with one in the Southern California desert.
The new project, named Storyliving by Disney, intends to establish master-planned neighborhoods “infused with the Company’s special brand of magic.”
The first one will be constructed in Rancho Mirage, a city near Palm Springs in the Coachella Valley. The corporation says that location is inspired, by the fact that Walt Disney once held a home in the area to spend time with family. Other locations will be announced in the future.
“Disney cast members trained in the company’s legendary guest service will operate the community association,” the company shared in a news release outlining its plans. “Through a club membership, Disney will also provide access to curated experiences, such as wellness programming, entertainment ranging from live performances to cooking classes, philanthropic endeavors, seminars and much more.”
Though many elements of the project are new, Storyliving isn’t Disney’s first incursion into real estate. As the Wall Street Journal reports, the corporation has sold luxury vacation homes in the huge gated community of Golden Oak, Florida for years. In the 1990s, Disney expanded another community near Walt Disney World in Florida, though it was later taken away.
#Socialites are we here for Disney building this new neighborhood?