Crayola will be releasing a pack of skin-tone crayons to be more inclusive for artists around the world.
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Crayola announced its “Colors of the World” pack which will contain 24 new crayon colors representing different complexions around the world. The pack will also feature various undertones such as rose, almond, and golden. Crayon also worked with MAC Chief Chemist Victor Casale to help provide support for the inclusive line. Casale said in a statement to GMA that it was important for “all industries are continuing to evolve to meet the needs of this new generation.”
‘Having this range of global skin tones featured within the Colors of the World crayons gives us the opportunity to create a more confident and accepting generation through art and creativity, and more importantly, a stronger sense of belonging for children starting from a very young age.”
Source: Crayola
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Two packs of the crayons will be exclusively released on Walmart: a 24-pack and 32-pack. The 32-pack will include 8 new colors for hair and eye colors.
We are excited to introduce our new line of crayons, Colors of the World, available now for pre-order, https://t.co/CwVRto7sOl! 👦🏿👩🏻👦🏽👦🏾👩🏼👩🏾👦🏼👩🏽👦🏻👩🏿
With the Colors of the World, we hope to cultivate a more inclusive world for children of all ages, races, cultures & ethnicities. pic.twitter.com/0ooKitRwz7— Crayola (@Crayola) May 21, 2020
The packs will be exclusively sold to Walmart and is currently up for pre-order on Crayola’s website.