Adidas has announced that the company will be taking a portion of the proceeds from the sales of the remaining Yeezy inventory to the Philonise & Keeta Floyd Institute for Social Change, the family foundation of police brutality victim George Floyd.
On Friday the company announced they will begin selling the remaining inventory towards the end of this month. “After careful consideration, we have decided to begin releasing some of the remaining Adidas Yeezy products,” said Adidas CEO Bjørn Gulden in a press release.
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“Selling and donating was the preferred option among all I rganizations and stakeholders we spoke to. We believe this is the best solution as it respects the created designs and produced shoes, it works for our people, resolves an inventory problem, and will have a positive impact in our communities. There is no place in sport or society for hate of any kind and we remain committed to fighting against it.”
The company will also be donating to the Anti-Defamation League. This decision comes after Kanye West previously made headlines for his anti-Semitic comments towards Jewish people. Jonathan A. Greenblatt, Anti-Defamation League CEO, spoke about the donation and seemed very pleased that the company decided to make that decision.
“At a time when antisemitism has reached historic levels in the U.S. and is rising globally, we appreciate how Adidas turned a negative situation into a very positive outcome. They have shown real thoughtfulness in engaging with community organizations working to combat this pernicious and stubborn hatred,” Greenblatt said.
“Their leadership, in not only condemning anti-Jewish hate but lending their support for education and other initiatives, is exemplary and a model for other public companies to emulate. We thank them for their ongoing dialogue around their remaining inventory and their vested interest in tackling issues of prejudice and hate.”