Khloe Kardashian is making sure everyone is represented when it comes to her clothing brand, Good American.
In a new interview with Elle Magazine, Khloe shares why Good American works extra hard to cater to all body types. She explained, “We don’t sell to retail stores unless they’re going to carry the full-size range. That does financially hinder us a lot because not every department store has the budget to do that.” She continued, “I get having a buying budget, and I respect that, but we want everyone who buys Good American to feel included, respected, and seen.”
Khloe went on to say that the brand goes the extra mile to make sure they’re promoting all shapes and sizes. “Even on our website — which takes a lot more time and money — but on our website, we showcase every item on three different body types,” she said. “That means three different models that we’re paying for the day, and we have to do longer shoot times… There’s a lot more work and more editing, but it’s about the consumer.” She added, “There’s not a cookie cutter-shaped woman out there, so there shouldn’t be cookie cutter-shaped models, in my opinion,” she went on. “I think everyone needs to feel represented.”
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The mom of two said the focus on being inclusive is important to her as she wants her daughter True Thompson and her nieces to “feel validated.”
Aside from this, Khloe also opened up about what it’s like being a mom to a baby boy, who she welcomed last month with Tristan Thompson.
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“I know it’s cliché, but I love everything, even the hard parts. We have to take those roles seriously, especially in today’s day and age, with how much accessibility children have and the information they’re exposed to so young,” she continued.
“It’s super scary, but I take my job very seriously,” she said. “I love it so much.”