What Would You Call It? Facebook Reportedly Planning To Rebrand With New Name
As the tech giant comes under fire from regulators around the world over its business practices, Facebook is reportedly planning to change its name, according to a report by The Verge.
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A source with direct knowledge of the matter tells the news site that Mark Zuckerberg or the company will plan to announce the new name next week. Facebook wants to be known for more than social media.
From the Verge:
“I’m told that the new Facebook company name is a closely-guarded secret within its walls and not known widely, even among its full senior leadership. A possible name could have something to do with Horizon, the name of the still-unreleased VR version of Facebook-meets-Roblox that the company has been developing for the past few years. The name of that app was recently tweaked to Horizon Worlds shortly after Facebook demoed a version for workplace collaboration called Horizon Workrooms.”
While Facebook has not confirmed this news, a company spokesperson told CNN in response to a question about the potential name change that “(FB) does not comment on rumor or speculation.”
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