Looks like Turning Point USA is not backing down and is preparing to launch its own Super Bowl halftime moment on Sunday.
While the NFL dominates televisions across the country every February, this conservative nonprofit is carving out its own lane. And this time, they’re doing it loudly, unapologetically, and with a full lineup of country-rock heavy hitters.
The event, officially titled “The All-American Halftime Show,” is set to go live around 8 p.m. ET on Feb. 8 and will feature performances from Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett, according to the nonprofit behind it.
This show will air opposite the NFL’s official halftime performance, which is headlined this year by Latin music superstar Bad Bunny.
And yes, that choice has already stirred debate.
Turning Point USA’s “All-American Halftime Show” Goes Head-To-Head With the NFL
Turning Point USA is treating this moment like a cultural face-off, not just a concert. According to the organization, this alternative halftime broadcast is about offering families another option during one of the most-watched television events of the year. Kid Rock made that competitive framing crystal clear.
“We’re approaching this show like David and Goliath,” Kid Rock commented in a statement. “Competing with the pro football machine and a global pop superstar is almost impossible…or is it?”
That tone sets the stage. This is not subtle. This is not accidental. This is intentional positioning.
The NFL’s official halftime show this year, led by Bad Bunny, has drawn criticism from conservative voices online and in political circles. Rock didn’t shy away from that conversation either.
“He’s said he’s having a dance party, wearing a dress, and singing in Spanish? Cool. We plan to play great songs for folks who love America,” Rock added.
For supporters of Turning Point USA, this isn’t about production budgets or viral choreography. It’s about messaging. It’s about patriotism. And for many viewers, it’s about seeing themselves reflected on screen during a cultural moment that often feels increasingly distant from them.
The nonprofit’s strategy leans heavily on accessibility. Instead of massive stadium shots where performers feel miles away, this show promises a closer, more personal viewing experience. One where the camera pulls you in instead of pushing you back.
Why Turning Point USA Says This Halftime Show Is About Faith, Family, and Freedom
Andrew Kolvet, a spokesman for Turning Point USA, explained the intention behind the alternative broadcast in an interview with Fox News Digital.
According to Kolvet, the show is designed to feel intimate. More personal. Less like a spectacle and more like a shared moment.
Instead of the usual massive stadium vibe where everything feels distant, this show will focus on close-up performances and high-energy moments that put viewers front and center.
And the mission statement behind it is very clear.
“‘The All-American Halftime Show’ is an opportunity for all Americans to enjoy a halftime show with no agenda other than to celebrate faith, family, and freedom,” Kolvet said. “… We can’t wait to watch the incredible show they’re about to put on. We know millions around the country will be watching too.”