Toys ‘R’ Us Sold Again & New Owner Looks To Reopen U.S. Stores
After going bankrupt in 2018 and shutting down its locations in America amid the COVID-19 pandemic, Toys “R” Us has been sold again, and now the new owner of the toy wonderland looks to reopen its U.S. stores.
In 2018, Tru Kids Inc. bought the store in a liquidation sale and in three years, New York-based brand management company WHP Global has acquired a controlling interest in Toys “R” Us’ parent company, and will now manage Tru Kids’ business and growth.
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In a press release, WHP CEO Yehuda Shmidman said, “We are thrilled to be taking the reins of the world’s leading toy brand at a time when the category is up 16% and consumer demand for toys is at an all time high.” While the Toys “R” Us website remains operational and more than 700 stores outside of the U.S. are still open, WHP is also looking reopen stores in the U.S. ahead of the next holiday season. #Socialites, are you here for this?
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