Tina Turner’s star power hasn’t died down one bit. According to reports, Mattel Creations, the toy firm behind the ever-so-popular Barbie doll, completely sold out of the Tina Turner doll just one day after its release last week. Mattel had announced that in honor of the singer’s hit song “What’s Love Got To Do With It” celebrating its 40th anniversary, they would release a Barbie doll in her likeness as part of their Barbie Signature Music Series.
The doll itself sees Turner wearing her signature spiky hairstyle from the 1984 music video, along with a black mini dress that’s paired with a denim jacket and accompanied by a pair of white earrings and a silver necklace as she holds onto a microphone. According to Newsweek, the release proved to be extremely popular with Mattel’s consumers, many of which struggled to purchase the $55 doll because it had sold out shortly after its release.
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Fans have since taken to Twitter to share their frustration in trying to find a store that’s still selling the doll after running out of luck from ordering it on Target and several online stores. “That Tina Turner Barbie Doll is sold out everywhere! I’m so glad you got me hip to it [a]WeOutcheaAgain!!! I got it just in time!” one user wrote on Twitter. Another person tweeted, “But why is this Tina Turner Barbie sold out already ?!?!?”
As previously mentioned, Target is believed to have completely sold out of its limited quantity of the Tina Turner doll, and it remains unclear whether Mattel Creations plans to restock the toy, though a high-demand product would normally prompt a company to produce a higher quota.
Whatever the case, the eight-time Grammy winner has expressed her gratitude for the partnership with Mattel in a statement, where she said, “I am honored to welcome my Barbie into the group of trailblazing women already represented and introduce more kids to my journey.”
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Over the years, Mattel Creations has partnered with a bunch of celebrities who have been turned into Barbie dolls by the billion-dollar toy company, including Laverne Cox, Elton John, Heidi Klum, and Gabby Douglas, but out of the previous deals, nobody appears to have sold out on their Barbie dolls as fast as Turner has.
The “Better Be Good To Me” retired from music back in 2009 when she embarked on her final farewell tour, having signed relocated to Switzerland with her partner Erwin Bach.