Triller has established itself as the popular alternative for users who are abandoning TikTok due to the anticipated ban. Founded by Ryan Kavanaugh and Bobby Sarnevesht in 2019, Triller has made headlines for various accomplishments, such as producing the highest-grossing digital PPV of all time with Tyson V Jones in 2020 and helping to bring YouTuber Jake Paul to the forefront of combat sports. Thanks to then-President Trump’s announcement of an imminent TikTok ban, Triller became the only app to ever reach number one in 80 countries. While the TikTok ban never materialized, Triller has continued to grow in popularity.
Triller Chairman Bobby Sarnevesht announced that the company has launched a solution for users to transfer their content from TikTok to Triller via tiktokconverter.com. This seamless migration process was planned for over a year and was created as the US Government has warned that TikTok is spyware for the Chinese Communist Party. Triller’s open-garden system ensures that creators receive more than 70% of the earnings in the influencer ecosystem. Unlike TikTok’s closed-garden system, Triller’s proprietary AI toolset allows creators to monetize their content fully on various social media networks.
As explained by its Chairman and co-founder Bobby Sarnevesht, “Triller is the only big tech company that isn’t owned by big tech. “Our primary stakeholders are the artists and the influencers themselves.” What people don’t understand is that we aren’t just “for the artist” “we are the artists”. From Charli D’Amelio and Bryce Hall, to music artists like Metallica, Marshmello, JLO, Eminem, CardiB., The Weeknd, Alicia Keys, and Post Malone to athleteslike Jake Paul and Naymar we are literally the largest creator owned company ever to exist. If you name 10 of your favorite artists it’s likely half or more are Triller stakeholders.
Conversely, he explains, all of Triller’s companies are setup to actually give the creator direct ownership of the relationship with their followers, to maximize their revenue. “That’s why our products like Cliqz, our sms app for influencers, get over a 70 percent open rate and an unheard of over 30 percent click through rate. Creators literally can make 10x or more on triller they can on any other platform. “ To put this in context according according to data from Rival IQ, the average Facebook engagement rate across industries was 0.1%. This means apples to apples Triller is giving influencers not 7x, not 70x but 700x the engagement of facebook.
“It’s actually quite simple. If you give creators a “home” to effectively connect with everyone, users and brands, as well as all their social media, and that place gives the creators the tools to make the content, the tools to distribute the content across all other social media and the tools to monetize all the content at a rate that hundreds of times what’s available today it’s appealing to all influencers and creators” Sarnevesht continued.
“Currently social media and big tech makes 99% of the money. It’s just an imbalanced creator economy and that’s because big tech built it on the hard work of the creators, big tech setup the “system” and it makes sure almost of the money in that system goes to them. We’re breaking down that wall here and now.
The “Secret Sauce” as Sarnevesht puts it is its “AI”.
“Triller at its core is an AI company. Its base AI comes by way of acquisition approximately two years ago of Amplify.ai which has worked with some of the worlds largest brands and one of the most respected ai techs in silicon valley. Triller’s Conversational AI systems is “ChatGPT for Brands”, and to date it has enabled over 20B conversations with more than 1/2 Billion users.
We have worked with hundreds of the worlds largest brands and our ai has been embedded across all other social media networks for years. “While others are just discovering “ChatGPT” and trying to find some AI angle for valuation purposes, Triller literally is built on AI and always has been.” Amplify also allows brands and users alike to stay connected one on one with customers across all other social media through Triller and it’s subs.
“This is our coming out party transfer your TikTok account now at www.transfertiktok.com said Sarnevesht . “
Quite simply Triller’s system disrupts the walled garden system used by TikTok and other social media networks. With Triller, creators have control over their audience and receive more money in their pockets.
Triller spent the last two years and over $500 million buying and building a mix of front end, social, antechamber, Martech,fintech and e-commerce platforms. It has acquired 10 companies in that period and launched procured such as Cliqz,The Fight Club, Crosshype, and most recently launched the Metaverz where it hosts its large events in virtual reality.
Triller expects to be publicly trading and has filed privately with the SEC through a direct listing S-1 under the ticker ‘illr’. Triller’s determination to provide more control to creators and put more money in their pockets will likely continue to attract more users as they strive to lead the way in the new creator economy.