Socialites! Get a load of this: Southwest Airlines, known for its unique open seating model, has announced that it will be ending its decades-long practice and introducing assigned and premium seating options. Yes, you read that right. This new boarding model aims to meet the preferences of its customers and attract more flying from both current and potential customers.
For the past 50 years, Southwest has been known for its single economy-class cabin with open seating assignments. Passengers were assigned a boarding group, but once onboard, they were free to choose any available seat. However, the airline has conducted extensive research which indicates that 80% of its customers and 86% of potential customers prefer an assigned seat.
“The research is clear and indicates that 80% of Southwest customers, and 86% of potential customers, prefer an assigned seat,” said the airline in a statement. “By moving to an assigned seating model, Southwest expects to broaden its appeal and attract more flying from its current and future customers.” CEO Bob Jordan also said in a news release Thursday, “Although our unique open seating model has been a part of Southwest Airlines since our inception, our thoughtful and extensive research makes it clear this is the right choice — at the right time — for our Customers, our People, and our Shareholders.”
Starting next year, Southwest will begin selling the first flights that offer extra legroom, providing passengers with more comfort during their journey. In addition, the airline plans to introduce overnight flights in February.
While the introduction of assigned seating and premium seats will allow Southwest to charge higher rates for its premium offerings, the airline assures that these changes will not compromise its operational efficiency.
Southwest executives have been studying these changes for years and hinted at the possibility of assigning seats and offering extra legroom options earlier this year. Currently, customers are placed into one of three boarding groups and assigned a number, leading to a rush to check-in a day before the flight. However, customers who purchase higher-priced tickets are given earlier boarding slots.
By implementing these changes, Southwest aims to broaden its appeal and enhance the overall flying experience for its customers.
Socialites, how do you feel about this? Sound off in the comment box below!