Snapchat To Pay Users $1M A Day To Create Viral Hits With New Feature, “Spotlight”
Looks like Snapchat is stepping things up! Just weeks after Instagram released “Reels” which is a mimic of TikTok, Snap Inc. has decided to roll out a similar feature called “Spotlight,” which will promote individual posts the company deems the most “entertaining.”
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The company will begin to show the top snaps that have been submitted for consideration by their 249 million + daily users in a feed that they can swipe or tap through. Like Tiktok and Reels, it will play in a continuous loop until users swipe to the next one. Snap will motivate users to submit clips for Spotlight consideration by offering a daily pool of more than $1 million to users who create entertaining snaps! According to CNBC, the company will use a proprietary equation to determine payout based on how many views a snap gets.
“Spotlight for the opportunity to earn a share of more than $1 million that we’re distributing to creators every day,” a blog post from Snap Inc. reads. “We designed Spotlight to entertain our community while living up to Snapchat values, with our community’s wellbeing as a top priority. Spotlight content is moderated and doesn’t allow for public comments.”
Users have to be 16 or older to earn a payout. As the news site notes, the company will offer daily payouts through at least the end of 2020, a spokesman for the company told CNBC.
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