Skittles is facing backlash after partnering with GLAAD (Gay and Lesbian Alliance Against Defamation) and making changes to its packaging. In an effort to show support for the LGBTQ+ community, Skittles has released limited edition Pride Packs featuring alternative designs, with one of these designs including the phrase “Black Trans Lives Matter.”
However, this move has sparked criticism on social media, with some comparing it to Bud Light’s controversial marketing campaign involving trans influencer Dylan Mulvaney. Despite the backlash, Skittles remains committed to advocating for the LGBTQ+ community and has pledged to donate one dollar, up to $100,000, to GLAAD’s work.
RELATED: Ugandan President Signs Anti-LGBTQ Bill Into Law, Includes Death Penalty In Some Cases
Critics argue that by printing phrases like “Black Trans Lives Matter” on their packaging, Skittles is diverting attention away from the original message of supporting the LGBTQ+ community as a whole. They believe that focusing on one specific aspect of the community detracts from the broader goal of inclusivity and equality. However, it’s important to note that Skittles’ intention was to show support for all members of the LGBTQ+ community, including those within the Black trans community who face unique challenges and discrimination.
This partnership between Skittles and GLAAD is not new. It marks the fourth year in a row that the candy brand has teamed up with the LGBTQ+ advocacy organization to release Pride packs. In previous years, the packaging was gray, symbolizing support for the community. However, this year, Skittles has taken a more colorful approach by featuring designs created by six LGBTQ+ artists who “see the rainbow” in their everyday lives. Each pack will also have a QR code that leads consumers to a virtual studio where they can learn more about the artists and their work.
It’s worth mentioning that Skittles’ collaboration with GLAAD goes beyond just changing their packaging. For every Pride pack purchased, Skittles will donate one dollar to GLAAD, further supporting their important work in advocating for LGBTQ+ rights and equality. This initiative not only raises awareness but also provides tangible support for the community.
RELATED: Justin Bieber’s Dad Jeremy Bieber Faces Massive Backlash After Offensive LGBTQ Message
While there may be criticism surrounding Skittles’ decision to include “Black Trans Lives Matter” on their packaging, it’s important to acknowledge that this move aims to highlight the specific challenges faced by Black trans individuals within the larger LGBTQ+ community. By amplifying their voices and experiences, Skittles is taking a stance against discrimination and striving for a more inclusive society.