Scooter Braun Reportedly Sold Taylor Swift’s Big Machine Masters For Over $300M
About 17 months after acquiring Big Machine Label Group and all of its recorded music, including Taylor Swift‘s, Scooter Braun has reportedly sold her masters for over $300 million.
Per Variety, Braun’s Ithaca Holdings LLC company sold the master rights to Swift’s first six albums to an investment fund, whose company name and owner has yet to be revealed. The publication reports that the deal is “believed to be north of $300 million and closed in the last two weeks.”
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In 2019, Braun’s Holdings LLC acquired Big Machine Label Group, including its client roster, distribution deal, publishing, and owned artists rights. Controversy stirred when Swift learned that her first six albums from when she was signed to the label — over a 12-year span (2006-2018) — would be owned by Braun; who was alleged to have made the purchase in spite of Swift, and without her “approval, consultation or consent.”
Since the acquisition, the two have had a rocky relationship, with Swift coming out to say how she felt bullied by Braun, and calling him “the definition of toxic male privilege in our industry.”
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Swift previously said, “After I was denied the chance to purchase my music outright, my entire catalog was sold to Scooter Braun’s Ithaca Holdings in a deal that I’m told was funded by the Soros family, 23 Capital and that Carlyle Group. Yet, to this day, none of these investors have bothered to contact me or my team directly — to perform their due diligence on their investment. On their investment in me. To ask how I might feel about the new owner of my art, the music I wrote, the videos I created, photos of me, my handwriting, my album designs.”
Speaking on their feud, last year Braun said, “I haven’t talked about this in six months. Not once. I haven’t made a statement about it. When there’s a lot of things being said and a lot of different opinions, yet the principals haven’t had a chance to speak to each other, there’s a lot of confusion. I’m not going to go into details here, because it’s just not my style. I just think we live in a time of toxic division, and of people thinking that social media is the appropriate place to air out on each other and not have conversations…. I don’t like anybody doing it, and if that means that I’ve got to be the bad guy longer, I’ll be the bad guy longer, but I’m not going to participate.”
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