In a charitable move to address the aftermath of Kanye West’s controversial behavior, Adidas found an unlikely ally in New England Patriots owner, Robert Kraft. The sportswear giant partnered with Kraft to find a solution for unloading $1.3 billion worth of unsold Yeezy shoes, which were created by West.
Following West’s antisemitic rants, Adidas decided to cut ties with the rapper, leaving them with a surplus of footwear that needed to be addressed. Enter Robert Kraft, a prominent figure known for his philanthropic efforts and active campaigning against racism and antisemitism. This unexpected partnership between Kraft and Adidas is seen as a brave move by the company, as it not only helps them deal with their excess inventory but also supports a worthy cause.
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Under this partnership, a significant portion of the profits generated from the sale of the Yeezy shoes will be donated to organizations fighting against antisemitism, including the Anti-Defamation League. Additionally, Kraft’s foundation will be playing a crucial role in raising awareness about this issue. They plan to place blue square pins in a million pairs of the shoes as part of an awareness-building campaign against antisemitism. This unique initiative seeks to use fashion as a means to spread a powerful message and combat discrimination.
Adidas’s decision to release a second batch of high-end Yeezy sneakers further demonstrates their commitment to resolving the situation. Models such as the Yeezy Boost 350 V2, 500, and 700, along with the Yeezy Slide and Foam RNR, will be available for purchase online. While Adidas has not disclosed specific details about the number of shoes being released or the exact amount being donated, it is clear that they are determined to make a positive impact by supporting organizations dedicated to fighting antisemitism.
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The first sale of Yeezy shoes had already proven to be beneficial for Adidas, as it contributed to an improvement in their second-quarter financial results and raised their outlook for the year. With the release of this second batch and their continued collaboration with Robert Kraft, Adidas anticipates further positive outcomes for their brand and the causes they support. By turning a challenging situation into an opportunity for charitable giving and awareness-building, Adidas sets an example for other companies to follow in addressing social issues responsibly.
Robert Kraft’s involvement in helping Adidas find a charitable way to unload $1.3 billion worth of Yeezy shoes highlights the power of collaboration between sports and fashion industries in supporting important causes.
This partnership not only helps Adidas resolve their surplus inventory issue but also supports organizations fighting against antisemitism. By using fashion as a platform for spreading awareness and raising funds, Adidas showcases their commitment to corporate social responsibility. With this bold move, both Adidas and Robert Kraft send a strong message against discrimination and emphasize the significance of giving back to society.