Rihanna And LVMH Are Reportedly “Pausing” Fenty Fashion House
According to WWD, Rihanna’s LVMH-backed fashion house Fenty is going on pause effective immediately.
LVMH, the fashion house that launched the brand in 2018, confirmed the news and exclusively told the outlet that “Rihanna and LVMH have jointly made the decision to put on hold the RTW activity, based in Europe, pending better conditions.” The move comes just less than two years after their big launch.
RELATED: Rihanna Opens Fenty Beauty TikTok House
It was noted that the brand stopped posting on its official Instagram account on Jan. 1, and the last collection drop on Fenty.com dates back to November 2020. It was also said that the website will reportedly “go dark” within the next few weeks. While Rihanna is said to be “sad” about having to put her Fenty fashion house on pause, her Fenty Beauty, Fenty Skin, and lingerie business Savage X Fenty are all thriving with new rounds of funding and focus coming from LVMH, the news site notes:
“Following the completion of a fundraising round where L Catterton has taken a stake into Savage X Fenty, LVMH and Rihanna reaffirm their ambition to concentrate on the growth and the long-term development of Fenty ecosystem focusing on cosmetics, skincare and lingerie,” LVMH and Rihanna told the outlet.
Press Play Below For More:
RELATED: Rihanna Selects Normani As First Savage X Fenty Brand Ambassador