Looks like Nutter Butter is the latest company to receive backlash after they tweeted out a dirty joke on Twitter that had fans in an uproar.
On Monday Nutter Butter’s official Twitter account shared a tweet saying, “N is for the way you n*t at me.” The tweet quickly started to circulate on social media with a lot of upset fans which forced the company to release a public apology.
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Nutter Butter unleashed a tweet today saying, “I’d like to address my nutty actions yesterday on Twitter dot com. While I would not go as far as to say I was out of character. It WAS an outdated song reference and that I apologize. As a cookie born in 1969, I have fond memories of Nat King Cole’s 1964 banger L-O-V-E. If there’s one thing on my mind it’s LOVE. This tweet was all out of love and I hope my gen Z audience can forgive me.”
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“This took 6 weeks of planning, a combined effort of Nutter Butter creative and marketing, in-house counsel, outside consulting, social media rapid response team, ten interns, and a janitor who scrawled mysterious equations on a whiteboard. The CEO personally clicked ‘tweet,’ one Twitter user joked.
It isn’t the first time this year that a company trended on Twitter for their risky jokes. Back in April, Snickers received backlash on social media after photos surfaced on the internet implying the Mars Inc.-owned company “deveined” its classic treat so it would no longer be blatantly reminiscent of a penis.
View twitter reactions below!