Makeup brand Morphe has dropped their partnership with Jeffree Star after accusations of the makeup guru using racial and offensive slurs along with stirring drama with his fellow YouTubers.
The Verge reports Jeffree Star has been dropped from Morphe after weeks of complaints from fans and the beauty community. Several videos have surfaced of the makeup guru spewing racial slurs and being violent towards fans along with other beauty creators.
Okay so y’all wanna cancel Shane Dawson for being racist but don’t wanna cancel Jeffree Star for being racist and sexist? Okay pic.twitter.com/6atdtOxR5a
— Mashmallow Potato (@abcd1084) July 4, 2020
The company said in a statement: “Today we’ve made the decision to cease all commercial activity related to Jeffree Star and affiliated products. We expect this to conclude within the coming weeks. As we look to the future, we will continue to share updates on what lies ahead for the Morphe brand.”
Several fans of Star claimed they were no longer supporting the brand claimed the Youtuber was the only reason the brand was popular.
So there’s no point in buying Morohe’s cheap shit anymore, the only reason people go in morphe stores is for JSC
— Brayden Kardash (@VassyBrayden) July 10, 2020
Remember this, Morphe? Well, you’re definitely not going to be seeing it any more without @JeffreeStar 😂We all know he was your #1 cash flow. BIG mistake. HUGE! pic.twitter.com/aC6iEArd3e
— Natalie (@StatenIslandNat) July 10, 2020
I wont be buying from you anymore! JSC is my favorite and only eyeshadow brand I use. So bye bye
— Shannon Sellars (@ShannonSellars5) July 10, 2020
Jeffree Star later released a statement expressing their sadness about Morphe ending their partnership and said they have more things planned for the remainder of 2020.