True Religion is stepping into Spring 2026 with something loud, confident, and unapologetically fly. The iconic denim brand just unveiled its new campaign, “MAKE IT TRUE,” and it’s bringing serious star power along for the ride.
Leading the charge are Houston’s own three-time Grammy winner Megan Thee Stallion and Memphis rap heavyweight Key Glock! With the artists who know a thing or two about setting the tone in culture and style.
Now, if you’ve been paying attention, you know Megan and True Religion have history. This spring she returns as the face of the women’s collection, bringing that signature confidence that fans love. Think bold animal prints, body-hugging silhouettes, and coordinated sets designed to turn heads whether you’re at a daytime festival or stepping out for a glam night.
Megan herself is clearly feeling the vibe.
“I’ve always admired the way the brand embodies bold, self-expression through style, so I’m really proud to help them introduce their new collection and bring that energy into the spring season.”
Her influence shows up in everything from high-cut shorts and curve-defining crop tops to layered denim fits that scream effortless confidence.
Memphis Style Enters the Chat
Meanwhile, Key Glock brings a different flavor to the campaign. His aesthetic leans toward modern streetwear with a polished edge. The men’s looks feature distressed denim, elevated active sets, and bold graphics that mix comfort with statement-making style.
True Religion Says the Moment Is Now
For True Religion leadership, the partnership feels natural. The brand has always lived at the intersection of music and fashion, and this campaign doubles down on that DNA.
“We couldn’t be more thrilled to partner with Megan again, as an authentic fan of the brand who embodies this collection perfectly,” said Michael Buckley, Chief Executive Officer of True Religion.
Chief Marketing Officer Kristen D’Arcy added,
“’MAKE IT TRUE’ reflects where True Religion is today – evolving our legacy for a new generation, enabling them to feel confident to go after the life they desire. Megan and Glock both embody a confident, individual approach to style. They represent the natural connection between music, culture and the DNA of our brand.”
The Spring 2026 rollout comes in three different drops, each telling a piece of the bigger style story.
Volume 1: TRUE SELF kicks things off with artistic portrait prints, rhinestone details, luxe textures, and ultra-feminine pieces. Baby tees and matching sets from the “J’adore That Girl” concept bring a playful, confident vibe that feels like a love letter to personal style.
Volume 2: TRUE PURPOSE turns up the heat for festival season. Leopard and snake prints, sunset tones, lace panels, corset details, and distressed hems all lean into drama. It’s edgy, a little wild, and built for those caught-on-camera moments.
Volume 3: TRUE LEGACY is where Megan and Key Glock fully step into the spotlight. The inspiration pulls from early-2000s Miami energy—think beach days, neon nights, and Y2K nostalgia with a modern twist. The drop brings back True Religion’s signature red-stitch denim, including standout pieces like the “Spicy Shorts” made for Megan’s Hotties. Soft pinks collide with electric neon shades for a summer aesthetic that’s loud in the best way, according to the press release.
A Bigger Year Ahead
The “MAKE IT TRUE” campaign is just the beginning of what looks like a busy year for True Religion. The brand plans to keep the momentum going with more collaborations, creative partnerships, and culture-driven moments across music, fashion, and art. And with Megan Thee Stallion and Key Glock setting the tone, it’s safe to say the vibe is already locked in.