Kylie Jenner, the renowned reality TV star and beauty mogul, is making headlines once again, but this time it’s not for her makeup line or luxurious lifestyle. According to The Sun, it has been revealed that Kylie Jenner has filed a trademark for her five-year-old daughter, Stormi, and her daughter’s brand, Stormi World. This move showcases Kylie’s dedication to building a business empire for her young daughter.
The trademark filings include three unique logo designs and cover a wide range of products and services, including toys, clothes, and beauty products. This is not the first time Kylie has taken steps to protect the Stormi World brand, as she had initially filed trademarks for it back in 2019. It’s interesting to note that while Kylie has secured trademarks for her own businesses like Kylie Hair and Kylie Baby, she hasn’t done so for her one-year-old son, Aire.
The concept of Stormi World was first introduced to the world during Stormi’s extravagant first birthday party in 2019. The event was inspired by Kylie’s own makeup brand, Kylie Cosmetics, and featured a larger-than-life amusement park complete with a colorful entrance arch that read “Stormi World.” Since then, Stormi World has become synonymous with Kylie’s daughter and has become an integral part of her branding. With the recent trademark filings, it is evident that Kylie is taking the Stormi World brand seriously and is committed to developing it further.
However, it seems that Kylie’s trademark filings have not been without controversy. She is currently facing a legal battle with a New Orleans-based clothing company called Business Moves Consulting over trademark applications for her daughter’s name, Stormi Webster. The company claims that Kylie’s trademark request for “Stormi World” is too similar to their own trademark, “Stormi Couture,” and could lead to confusion among consumers. While Kylie has yet to respond to this filing, it highlights the challenges that can arise when it comes to trademark disputes.
Despite the legal hurdles, it’s undeniable that Kylie Jenner has built an impressive business empire at such a young age. From her successful makeup brand to now venturing into trademarks for her daughter’s brand, Kylie continues to make bold moves in the business world. By securing trademarks for Stormi World and its unique logo designs, she is ensuring that her daughter’s brand remains protected and can potentially expand into various industries. It will be interesting to see how Stormi World evolves in the coming years and what new ventures Kylie and her daughter will embark on together.