Kylie Jenner has recently come under fire for a sponsored post to promote Glow Beverages. As you may already be aware, the reality star became a stakeholder and ambassador for the company last year and has been sharing snaps of herself drinking the beverage every now and then on Instagram. Well, it’s the latest post she shared on Friday that’s left people talking, with many fans criticizing the authenticity of the ad by suggesting that Jenner’s expression in the photo shows that she may not actually like it.
“Was it even good? Like… just sayin,'” one person wrote in the comment section while another person joked, “She’s never tasted a sip lol.” Another follower seemed less than convinced by the sponsored post, writing, “You’ll Promote anything for a buck,” with one fan adding, “She’s always thirsty.” Jenner made sure to hold the bottle in a way where fans can clearly see the brand’s logo but doesn’t actually hold it high enough to be taking a sip – at least that’s what people are saying in the comments.
Partnering with Jenner is Glow Beverages first major marketing campaign, targeting Gen Z and young millennials to make wiser choices when it comes to their choice of drink. According to the website, Glow provides premium electrolyte hydration beverages with a blend of vitamins and amino acids that includes no artificial flavors, colors, or sweeteners. “We wanted to partner with Kylie because she is the biggest influencer in the world,” Kev Kouyoumjian, who is the managing partner of Glow, said in a statement last year.
The line includes hydration and energy drinks that come in six different flavors and an Ultra Smooth Alkaline Water, GLOW PH, in both hydration and energizing versions.
These drinks are formulated without artificial colors, flavors, or sweeteners but with vitamins, minerals, amino acids, electrolytes, prickly pear, and milk thistle. The company was created to fill a market gap and has now added GLOW Shots to its product line, which will be available through its direct-to-consumer website and Costco stores.
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Kylie Jenner’s latest investment in Glow Beverages is her first venture into the beverage industry. She has always been interested in functional beverages and water category, which led her to become a brand ambassador for Glow Beverages.
She believes in the health benefits of these drinks and also cites the Serotonin boost and 5-HTP in the beverages as important to regulate her appetite, boost her mood, and manage pain. With her influence as an equity stakeholder and ambassador for Glow Beverages, she hopes to encourage people to prioritize their health by staying hydrated with these functional sparkling beverages.