World Cup fans have reportedly developed an unexpected obsession with ranch dressing, and Kraft is turning the trend into a new product.
According to USA Today, the Transportation Security Administration (TSA) shared a message on June 16 reminding travelers that large bottles of ranch dressing should be packed in checked luggage.
“If you’re visiting for a very large sporting event & you happen to discover RANCH while you’re here… pls pack it in your CHECKED BAG on the way home,” the post stated. The message quickly gained attention online as international visitors shared their newfound appreciation for the popular American condiment.
Kraft Responds With Travel-Sized Ranch
Soon after the TSA’s post, Kraft Heinz announced a solution. Through its @kraftsauces Instagram account, the company teased a limited-edition TSA-compliant bottle of ranch dressing designed specifically for travelers.
“Some visitors leave with souvenirs. Others leave with America’s favorite dressing,” the company wrote.
The post continued: “Introducing Kraft TSA-Compliant Ranch, a travel-friendly way to bring the taste of America home.”
Limited Release Planned
Kraft says the travel-sized ranch will be available for a limited time. The product appears to be designed to comply with TSA liquid restrictions, allowing travelers to pack it in carry-on luggage rather than check a bag.
While ranch dressing has long been a staple in the United States, the World Cup has apparently introduced the condiment to a new global audience.
Now, instead of leaving America with a keychain or T-shirt, some visitors may be heading home with a TSA-approved bottle of ranch dressing tucked inside their carry-on.