Kim Kardashian is all about her business. The reality star has reportedly filed 12 trademarks for her three-year-old son, Psalm, as she plans to launch a series of brands with his likeness, including a clothing and toy line, according to The Sun. Per the news publication, Kim has already filed trademarks for her other three children, North, Saint, and Chicago, but Psalm is the latest addition — a move she made on November 1.
One of the trademarks by the Skims founder mentions “non-medicated skin care preparations; skin moisturizers; skin lotions; skin creams; skin cleansers” and other various cosmetics,” while the second outlines the inclusion of “probiotic supplements; nutritional supplements; vitamins; baby diapers; baby cloth diapers; anti-inflammatory ointments; baby food; infant formula.”
Kim Kardashian and Kanye West at their sons football game in Inglewood today. pic.twitter.com/qkUtZJ5Ahb
— Kimberlina (@KNKWupdates) November 6, 2022
The other trademarks mention strollers, children’s car seats, toys, clothes, clocks, watches, jewelry, backpacks, diaper bags, babies’ accessories, and calendars, to name a few. Previously, Kim had already filed trademarks for Chicago and Saint for their own respective toy, fashion, and skincare brands, though it’s still unclear when the TV personality plans on launching these businesses for her kids as a date has not been set in stone yet.
The report comes just weeks after it was claimed Kim had been trying to keep the peace with her and ex-husband Kanye West following his recent scandals stemming from his anti-semitic remarks.
For the sake of their four children, sources tell E! News that the reality star’s main focus has been to protect the kids, which is why she has taken a different approach to co-parenting, despite being angered by some of the things Ye has said in recent weeks.
“Kim is good at compartmentalizing and trying to keep things peaceful for the kids,” the insider explained. “They focus on the kids and what they are doing.”
Kim and Khloé leaving their hotel in New York. pic.twitter.com/Ns1Jkj2H4p
— Kim Kardashian Photos (@KimKPhotos) November 8, 2022
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Kim had already shown her distaste for Kanye’s comments in a tweet she sent on October 24, denouncing his views on Jewish people when she wrote, “Hate speech is never OK or excusable. I stand together with the Jewish community and call on the terrible violence and hateful rhetoric towards them to come to an immediate end.”
Several reports have claimed that while Kim has been stunned and outraged by Kanye’s actions as of late, she’s trying to still find a balance in co-parenting with the “Stronger” rapper. The two were seen attending a sports event for one of their kids earlier this month, showing clear signs that their relationship at this point is solely about the children.