Following Usher‘s historic Super Bowl LVIII performance, marketing genius Kim Kardashian, 43, quickly sold out of her SKIMS Men’s boxer briefs that the 45-year-old singer modeled days before game day.
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Days before Usher’s viral Super Bowl 2024 halftime show performance on Sunday (February 11), he first broke the internet as he modeled in a viral SKIMS campaign for the brand’s new collection of men’s boxer briefs, which dropped on Monday (February 12).
The drop featured four new colors (“Stone,” “Midnight Blue,” “Military,” and “Oxblood”) of boxers, socks, and T-shirts, which first launched in the fall of 2023 as SKIMS’ first-ever men’s styles. In the viral campaign, Usher sported both the Cotton 5-Inch Boxer Brief, valued at $18, and the 3-Inch Boxer Brief, valued at $18.
In the steamy photos, Usher wore the undergarments with over $200,000 of Jacquie Aiche jewels. In other photos from the campaign, Usher went completely topless, and in others, the R&B superstar rocked SKIMS’ Stretch Men’s T-Shirt in the color oxblood. The tee is valued at $38.
Coupled with the new collection of SKIMS men’s boxer briefs, the website also dropped a $5 limited-edition digital version of Usher’s new album, ‘COMING HOME,’ which featured new cover art and a bonus song called “Naked.” The initial release dropped on February 9.
According to a press release shared by PEOPLE, Usher said, “When I was asked to partner with SKIMS Mens, I was so humbled. Kim’s been a longtime friend of mine who’s always been so supportive of my work, so the opportunity to collaborate together on a campaign that supports both of our highly anticipated launches made total sense.”
The “Confessions” singer continued, “Launching this campaign ahead of multiple career milestones feels like a full circle moment, with SKIMS supporting the release of my new album, ‘COMING HOME.'”
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For instance, back in September 2023, Kardashian helped Usher publicly announce his halftime show performance. She co-starred in an Apple Music video.
Since Usher’s viral SKIMS campaign and just one day after taking the Super Bowl 2024 halftime show stage, the Kim Kardashian-created brand dropped their new men’s boxer briefs collection and ended up having to quickly restock their pieces after immediately selling out.
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