Kim Kardashian Hit With Cease And Desist Letter By Black Brand Over SKKN Trademark
More legal problems for Kim Kardashian. The reality star has been hit with a cease and desist letter by Lawyers for Beauty Concepts LLC.
They claim that since July 2017 it’s provided salon and skincare services under its SKKN+ brand name, owned by Cydnie Lunsford. Kim is currently trying to trademark “SKKN” for her new beauty line but the brand claims they’ve already locked down the name.
In the letter, obtained by TMZ, Beauty Concepts says it operates a website and social media handles using the same block letters. Beauty Concepts also claims it applied to the U.S. Patent and Trademark Office back in March to register the SKKN+ logo. They noted that they invested a lot of time, effort, and money to develop and market its SKKN+ services over the last 3 years, and they strongly believe Kim’s attempt for the same name would just cause confusion in the marketplace.
“I have painstakingly built my successful small business with my own sweat equity, hard work, and research,” said Lunsford, a 28-year-old aesthetician and entrepreneur, who also operates social media accounts under the SKKN+ name.
“It’s clear that I established my brand first.”
Meanwhile, Michael G. Rhodes, Kardashian’s attorney, told TMZ, “We certainly appreciate and support small businesses, and our hat is off to Ms. Lunsford. But the question at hand is one of trademark law and we’ve not done anything deserving of legal action by her.”
He added, “We are disappointed that she has chosen to run to the media knowing that we were scheduling a call for tomorrow, requested by her attorney. So while disagreeing with the letter, we’re hopeful that we can smooth things over once both sides speak.”
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