On Sunday night, Kanye West’s website had a variety of products for sell, but by Monday fans noticed that it had been slimmed down to just one item: a T-shirt sporting a swastika graphic.
After images of his website made rounds on social media, the Anti-Defamation League stepped up with a response. “As if we needed further proof of Kanye’s antisemitism, he chose to put a single item for sale on his website — a T-shirt emblazoned with a swastika,” the ADL said.
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“The swastika is the symbol adopted by Hitler as the primary emblem of the Nazis. It galvanized his followers in the 20th century and continues to threaten and instill fear in those targeted by antisemitism and white supremacy. If that wasn’t enough, the T-shirt is labeled on Kanye’s website as ‘HH-01,’ which is code for ‘Heil Hitler.’ Kanye was tweeting vile antisemitism nonstop since last week. There’s no excuse for this kind of behavior. Even worse, Kanye advertised his website during the Super Bowl, amplifying it beyond his already massive social media audience.”
In case you missed it, Kanye West also had a Super Bowl commercial last night. West was shown lying down at the dentist, shooting the spot on an iPhone front-facing camera, with sunglasses on.
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“I spent like all the money for the commercial on these new teeth,” the rapper said, showing off his diamond-encrusted teeth. “Once again I had to shoot it on the iPhone. Um…Um…. Go to Yeezy.com.”
The Super Bowl ad seems to have been a local buy and didn’t run on a national level. It was labeled as “paid for by Yeezy LLC” and made another appearance on Fox later that Sunday night, about two hours after the game wrapped up.
Just an hour before the commercial hit the air, West jumped on X to share: “MY TWITTER REACH HAS BEEN LIMITED SO I AM NOT ALLOWED TO TREND DOING SUPER BOWL I AM SETTING UP A DISCORD CHANEL ON MY WEBSITE WELCOME TO AMERICA”
Later that Sunday night, it looked like West had deactivated his X account. Milo Yiannopoulos, whose talent management and strategic consulting firm Tarantula represents Yeezy, shared: “Ye has deactivated his X account for the time being. Journalists with requests for comment about this or any other matter pertaining to Ye may direct them to my firm at my@trnt.la.”
Yeezy also ran a Super Bowl spot last year. That half-minute ad had a raw vibe, looking like it was shot on West’s cellphone, with him riding in a vehicle and speaking directly to the camera.
The latest commercial comes on the heels of a week packed with headline-grabbing news about West. Last Sunday, he and his wife, Bianca Censori, made an appearance at the 2025 Grammy Awards, where she strutted in a long coat, only to drop it on the red carpet and reveal a nearly nude outfit underneath. Her look featured a sheer minidress and seemingly no underwear. West later stood up for his wife’s choice of attire.
In the days leading up to this, West has been dropping a series of controversial and antisemitic tweets, including praising Adolf Hitler, declaring himself a Nazi, promoting a Yeezy T-shirt design with a swastika, criticizing the #MeToo movement, and revisiting his contentious remarks on slavery, among other topics.
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