Summer just got saucier. On Tuesday, HEINZ and award-winning producer Mustard celebrated the season’s hottest collab—a limited-edition HEINZ MUSTAAAAAARD sauce in New York City.
This bold new flavor is a smoky, sweet chipotle honey mustard crafted with real chipotle peppers and a touch of honey, made to give your burgers, wings, and ribs that next-level heat. And yes—Mustard really made this one himself.
Introducing the “Mustard of All Mustards”
In his new role as HEINZ’s first-ever Chief Mustard Officer, Mustard didn’t just slap his name on the bottle—he personally crafted the flavor at HEINZ headquarters. This is the first time the iconic brand has co-created a sauce with a partner in the U.S., and Mustard made sure it hit hard.
“HEINZ Mustard has always been the base and most important ingredient of my grilling secret weapons,” said Mustard. “I knew I wanted to make my own sauce one day, something that wouldn’t be like anything else out there.” “Adding mustard gives you that nice browning, bark formation, and grilling, but that’s just step one,” he continued.
“I tasted a bunch of remixes with the HEINZ team, trying different ingredients like jalapeños, bacon, and chipotle peppers until I got the perfect flavor. It came down to three top competitors, but this is the one—the ‘Mustard’ of all mustards.”
With its thick, creamy texture and balanced mix of heat and sweetness, HEINZ MUSTAAAAAARD is designed to hit whether you’re marinating chicken, dressing burgers, or grilling salmon.
Where to Try It First
From June 25 through July 14, fans can get an exclusive first taste of HEINZ MUSTAAAAAARD at Buffalo Wild Wings locations nationwide. Even better? Dine-in guests who order any beef menu item will receive a free bottle of the sauce—while supplies last.
Once the Buffalo Wild Wings promo wraps, the sauce will hit shelves at:
- Walmart.com
- Target
- 7-Eleven
- Amazon
The First HEINZ Mustard Innovation in a Decade
Believe it or not, this is the first innovation from HEINZ Mustard in nearly ten years, and it was developed and launched in just four months—just in time for summer BBQ season.
This launch also marks a milestone as the first time HEINZ has partnered with a U.S. cultural figure to create a sauce that blends flavor, music, and lifestyle into one fire product.
Mustard, known for crafting Billboard hits, is also well known in his circle as a backyard BBQ king. So it was only right that he finally bottled up what he’s been doing behind the grill.