Hasbro Rebrands Mr. Potato Head As Gender-Neutral, Will Be Called ‘Potato Head’
Hasbro’s Mr. Potato Head, will be rebranded as gender-neutral, and called”Potato Head.”
The new name will be on packaging scheduled to come out later this year. The new rebrand will have box sets that allow same-sex or single-parent potato families as a representation of modern families.
Per the Daily Mail, Hasbro Senior Vice President Kimberly Boyd said the toys were “in need of a modern makeover.”
“Culture has evolved. Kids want to be able to represent their own experiences. The way the brand currently exists – with the ‘Mr.’ and ‘Mrs.’ – is limiting when it comes to both gender identity and family structure.”
“Kids like dressing up the toy, then playing out scenarios from their life. This often takes the form of creating little potato families, because they’re learning what it means to be in a family,” she added.
I told my 7-year-old daughter that Mr. Potato Head is gender neutral now and she smiled and said, "This is the greatest day of my life. Finally I can be at peace." We hugged and I started sobbing. It was so beautiful.
— Matt Walsh (@MattWalshBlog) February 25, 2021
Imagine thinking in the middle of a global pandemic: 'What's really important is dropping the 'Mr' from Mr Potato Head & making him gender-neutral in case we upset a few wokies.'
— Piers Morgan (@piersmorgan) February 25, 2021