Looks like Twitter users aren’t feeling this new Adidas and Gucci umbrella that is selling for $1,300. Not only the price, but folks are stunned that the umbrella isn’t even waterproof.
According to the Gucci website, “this sun umbrella includes the interlocking G and Trefoil design.”The umbrella shows a carved birch-wood handle, green and red web, and a G-shaped handle. “Please note, this item is not waterproof and is meant for sun protection or decorative use,” Gucci adds.
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The Adidas x Gucci collection is expected to be released on June 7.
Once the images made there way to Twitter, users began to flame this umbrella up. “Imagine buying a $1,600 umbrella as a status symbol, discovering it doesn’t stop the rain, then finding out it was never intended to work in the first place,” tweeted one user.
In comments to Beijing magazine Caijing, Gucci said the item was “not recommended for use as an everyday umbrella” and it has “good collector’s value and is suitable for use as a daily accessory”.
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There clearly remains a market for an item that is less about usefulness and more about making a fashion statement. On Gucci’s UK website, there is a waiting list for the umbrella, where it is priced at a rarely cheaper £870.
Gucci proceeds to be a superstar of the high-end fashion industry. This week, the brand staged a fashion show in a 13th-century castle in Puglia, southern Italy, flying in editors and influencers from all over the world for an event designed to align the showcase of its collection with the lunar eclipse.