The holidays just got a little more fashionable in SoHo. Designer Shoe Warehouse (DSW) officially launched its first-ever holiday pop-up store in New York City on Friday, December 5, at 430 West Broadway—and it’s every bit as stylish as you’d expect.
To celebrate, DSW threw a glamorous kickoff party the night before, enlisting four of NYC’s most recognizable tastemakers—Christian Siriano, Christian Cowan, Remi Bader, and Tezza Barton—to host and design exclusive holiday-inspired dioramas for the occasion.
NYC’s Fashion Elite Step Out for a Night of Style & Celebration
On Thursday, December 4, the SoHo pop-up space was transformed into a festive wonderland as Christian Siriano, Christian Cowan, Remi Bader, and Tezza Barton unveiled their life-sized “shoe box” holiday dioramas, each reflecting their personal take on the season in collaboration with DSW. The VIP launch event drew a chic crowd of influencers, designers, and celebrities—including Jamie Chung, who was spotted mingling with guests while previewing the immersive displays.
Each diorama was designed to bring the holiday spirit to life, with every tastemaker showcasing how they celebrate the season—through color, creativity, and, of course, the perfect pair of shoes.
Inside the Pop-Up: Dioramas, Cocoa, and Holiday Cheer
If you missed the VIP launch, don’t worry—the DSW pop-up is open to the public today, December 5, from 12 p.m. to 8 p.m., offering guests a full day of fun, fashion, and festivities.
Visitors can explore each of the four specialty dioramas, sip on free hot cocoa, snap pictures in the photo booth, and enjoy surprise giveaways throughout the day. Staff will be handing out everything from gift cards and exclusive merchandise to chances to shop the same shoes featured in each tastemaker’s design.
The event is a perfect blend of style and holiday magic, allowing fashion lovers to experience DSW’s creativity up close—and maybe even score a few early gifts for themselves.